1. Release Multiple Trailers & Commercial Promos And Start IMMEDIATELY
August 17th is still a long time away but that doesn't mean you can't start promoting. A lot of people know about this film, make sure EVERYBODY knows about it and they are psyched to see it. STALLONE, SCHWARZENEGGER, WILLIS and VAN DAMME all together IN ACTION for the FIRST TIME. Very few people wouldn't have interest in this, its worth checking it out just for the names involved.
2. INTERNET CAMPAIGN
Get people involved with this film online through some kind of campaign. It worked wonders for The Dark Knight and raised tons of awareness and curiosity.
3. Release Two Versions Of The Film IN THEATERS
Like I said before, Expendables 2 should be considered an EVENT. Even if there is an Expendables 3 its unlikely everyone would be available to return for a third go round, this will likely be THE FILM with this cast. MAKE IT SOMETHING SPECIAL. They want to reach a wider audience, they want increased profits. Why not be crazy and appeal to everyone? Release TWO versions of the film. One R rated, one PG-13. It's different I know but why not? Treat this as a one time EVENT and CELEBRATE it. There is plenty of time to produce two cuts of the film, DO IT.
So what do you guys think?
Terminator Salvation producer questions whether or not it was a wise choice to make Terminator: Salvation PG-13.....
As Mike pointed out to us, IMDB has removed PG-13 as the rating of Expendables 2 but as we all know, nothing on IMDB can be considered OFFICIAL so we will have to wait and see if there is anything more to this....